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Since then, Sega has made and marketed a variety of video games as a third-party studio, including the popular Total War and Yakuzaseries. It was previously a console manufacturer, but ended its hardware business in 2001 after the unfortunate failure of the Dreamcast. Sega is a Tokyo-based video game developer and publisher that might be best-known for the Sonic the Hedgehog franchise, which celebrated its 30 th anniversary this year. (YouTube screenshot)Īccording to Reuters, the news caused Sega’s stock to jump 6% on Monday. Sega’s heyday as a console company might’ve been the ’90s, as evidenced by its recently announced lineup on Nintendo Switch Online. Whatever that ends up being, its development process will be powered by Microsoft Azure. With IP utilization as one of the Super Game’s hallmarks, it suggests that Sega plans to turn one of its tentpole franchises - the same financial report mentioned Phantasy Star Online, Sonic the Hedgehog, Persona, Yakuza, and Total War as potential candidates - to be made into a big-ticket service game. The name of the initiative follows up on information spotted in Sega’s March 2021 financial presentation, where the company stated that its strategy included the creation of a Super Game within the next five years, defined as a title that “can be expanded globally.” Together we will reimagine how games get built, hosted, and operated, with a goal of adding more value to players and Sega alike.”Īccording to Sega, the key focuses behind Super Game are the keywords “Global,” “Online,” “Community,” and “IP utilization.” With 5G on its way to supercharge cloud gaming in many parts of the world, Sega is explicitly using Microsoft Azure in an attempt to anticipate and serve whatever the next trend might be. “We look forward to working together as they explore new ways to create unique gaming experiences for the future using Microsoft cloud technologies. “SEGA has played such an iconic role in the gaming industry and has been a tremendous partner over the years,” Microsoft CVP Sarah Bond said in a statement.